Stories

How Fashion Schools Are Really Ranked (And Why It's More Complicated Than You Think)

How fashion school rankings really work, what league tables measure and what they miss. A clear-eyed guide to choosing a fashion school from the industry.

How to Build a Fashion Portfolio

Everything you need to know about creating a portfolio that stands out.

Fashion Careers Without Design Skills

From buying to marketing, PR to sustainability—explore the business side of fashion.

What Does a Fashion Buyer Do?

A day in the life, skills needed, and how to break into fashion buying.

Fashion School vs University: Which is Right for You?

Comparing different pathways into the fashion industry.

From Westminster to Burberry: Christopher Bailey

How one of our most celebrated alumni built his career.

The Ultimate Fashion Internship Guide

How to find, apply for, and make the most of fashion internships.

Careers in Sustainable Fashion

The growing demand for sustainability expertise in fashion.

London Fashion Week: A Student Guide

How to get involved, what to expect, and opportunities for students.

Vivienne Westwood x NANA: When Punk Met Manga

Exploring the cultural dialogue between British punk fashion and Japanese manga.

Fashion Business Management Careers: Where the Degree Actually Leads

Fashion business management opens doors into buying, merchandising, brand strategy, e-commerce, finance and entrepreneurship. A clear guide to where the degree leads, what skills employers want, and how to position yourself for the role you want.

Fashion Marketing Career Paths: From Brand Strategy to Influencer Relations

Fashion marketing graduates work in brand strategy, communications, content, influencer relations, performance marketing and creative direction. A guide to the breadth of careers a fashion marketing degree opens up.

Fashion Photography Careers: From Editorial to E-Commerce

Fashion photography careers extend far beyond the obvious editorial route. A guide to the working photographers' world: e-commerce, campaigns, documentary, creative direction and the practical question of how to build a viable practice.

What an MA in Sustainable Fashion Actually Covers

A practical guide to what a postgraduate degree in sustainable fashion teaches, who it suits, what graduates go on to do, and how it differs from a general fashion masters with a sustainability module.

What an MA in Fashion Business Management Actually Covers

A practical guide to what a postgraduate degree in fashion business management teaches, who it suits, what graduates go on to do, and how it differs from an MBA or a BA in the same subject.

BA vs MA Fashion: Which Path Is Right for You?

A practical guide to choosing between an undergraduate and postgraduate fashion degree. Covers what each level teaches, who they suit, when to do both, and how the decision shapes your career.

Fashion Marketing Degree London: A Guide for Prospective Students

A practical guide to studying fashion marketing in London. What the city offers, what to look for in a course, and how to choose between London options.

What Is a Fashion Marketing Degree (And What Do You Actually Study)?

A clear-eyed guide to what a fashion marketing degree teaches, the modules you take, the skills you build, and how it differs from a generic marketing or business degree.

Fashion Marketing vs Fashion Business Management: Which Course Is Right for You?

Fashion Marketing and Fashion Business Management sound similar but train graduates for different careers. A side-by-side comparison of what each course teaches, who it suits, and where graduates end up.

How to Become a Fashion Marketer (Without a Fashion Design Degree)

A practical roadmap into fashion marketing, from school subjects to portfolio building to first jobs, for people who want a career in fashion but do not want to study design.

Five Fashion Campaigns That Changed How Brands Speak to Customers

From Calvin Klein in 1981 to Jacquemus in augmented reality, five campaigns that rewrote what a fashion brand could say in public, and what each one teaches about fashion marketing today.

Inside a Fashion Brand: What a Marketing Team Actually Does Every Day

How a fashion marketing team is structured, who does what on a typical Monday, and how the work changes across the year from campaign planning to launch to post-launch analysis.

How to Become a Fashion Buyer (The Realistic Route In)

Fashion buying is one of the most sought-after commercial roles in the industry. A practical guide to what the job involves, the degree that prepares you for it, and the realistic path from student to buyer.

Fashion Buyer vs Merchandiser: What's the Difference?

Buyers and merchandisers work side by side and are often confused, but they do different jobs. A clear explanation of how the two roles divide the commercial work of fashion, and which one might suit you.

What Universities Actually Look For in a Fashion Portfolio

Your portfolio is the single most important part of a fashion degree application. A clear guide to what admissions tutors are really looking for, how to structure your portfolio, and the mistakes that sink strong applicants.

What does it actually feel like to study the BA Fashion Business Management at the University of Westminster?

Robert Leach: The Visionary Behind Westminster’s BA (Honours) Fashion Design Programme

Robert Leach’s career in fashion spans 44 years, a journey that began in 1981 when he graduated and dove headfirst into an industry that was just beginning to break free from tradition. From designing and styling to journalism and advertising, his eclectic background has shaped his approach to fashion education in ways few can match. Today, as the Course Leader for BA (Honours) Fashion Design at the University of Westminster, he’s ensuring that the next generation of designers is equipped not just with technical skills, but with the creativity, resilience, and industry savvy needed to thrive.

How Digital Fatigue Is Reshaping Creativity

From Milan to London: Samuele Ricchiuti’s Search for Creative Identity

A Milan-born designer who graduated with a BA in Fashion Design and later completed his MA in Menswear at Westminster, Samuele shares his journey from strict Milanese norms to creative freedom in London, exploring identity, craft, runway chaos, and the mindset shaping his evolving brand.

From Lecture Hall to Ralph Lauren: A Westminster Student's Placement Year in Childrenswear Buying

Nelly Tomlinson went from Fashion Business Management lectures to buying childrenswear for Ralph Lauren, working across Wimbledon, the US Open, and the Australian Open. Here's what she learned about getting your foot in the door when the industry says you need experience to get experience.

Threads of Belonging: Fashion, Diaspora and Identity in a Globalised World

Globalisation has fundamentally reshaped the relationship between culture and fashion. As ideas, aesthetics and traditions travel across borders more rapidly than ever before, clothing has become a site where cultures intersect, evolve and merge. Yet for many people within diaspora communities, this cultural visibility does not always translate into recognition.

SS27 Jewellery and Accessories Trends · what fashion designers should know

Jewellery is one corner of fashion accessories, and it's where most contemporary innovation in the category is happening. Five trends from SS27 fashion month that anyone studying accessories design should be paying attention to.

The Westminster Student Who Launched a Queer Fashion Brand Through a Runway Rave

For Nazlı May, presenting her work wasn't just a presentation — it was a movement. The FMP student launched her debut brand through a runway show and rave, unveiling a Prototype collection that's as much a political act as a fashion statement.

Allison Harris on her Women at Dior & UNESCO Mentorship Program

What Actually Happens After a Fashion Degree?

Graduation is often framed as a clear beginning, a starting point into the industry you’ve spent years preparing for. However, in fashion, the reality is rarely that straightforward. While the image of stepping straight into a defined role persists, the first year after graduation is often defined by uncertainty, experimentation and unexpected detours. From freelancing and internships to retail roles and starting independent projects, fashion graduates navigate a landscape that looks very different from the one they imagined.

From Westminster Graduate to London Fashion Professional Ruth Avanoma’s Story

Ruth Avanoma graduated from the MA Fashion Business Management programme at the University of Westminster and now works as a Style Advisor at Hobbs London. Her route into the industry was anything but conventional, taking her from Nigeria to South Africa and eventually to London, with thirteen years of running her own womenswear business along the way.

Inside the Inditex HQ: What 23 Fashion Business Students Learned in A Coruña

What’s the Difference Between Fashion Design and Fashion Business?

A clear, experience‑driven guide comparing Fashion Design and Fashion Business beyond clichés. This piece explains what students actually learn, the skills each path develops, and the types of careers they lead to, helping applicants choose the route that fits the kind of work they want to do every day.

Kashante Morris: Building Her Own Path in Fashion

For recent BA Fashion Design graduate Kashante Rhianna Morris, studying at the University of Westminster was about more than mastering technical skills. It was a period of personal growth that helped shape her creative voice and ultimately gave her the confidence to pursue an ambitious goal: launching her own fashion brand.

Why Study Fashion in London (And Not Paris or New York)?

What Does a Fashion Marketing Degree Actually Teach You?

Most fashion marketing degrees teach you to follow. Westminster teaches you to question. That’s not a line from a prospectus — it’s the difference you notice in the work. Here’s what the degree actually involves, and why it’s built differently. From live industry briefs and consumer psychology to brand strategy and digital content, the BA Fashion Marketing and Promotion is more rigorous and more radical than most people expect. Here’s what you’re actually doing in the studio.

5 Fashion Careers You’ve Probably Never Considered

When people think of fashion careers, designer and stylist tend to top the list. But the fashion industry is enormous, and some of the most in-demand roles are ones most people have never heard of. Here are five career paths that are shaping the future of fashion, and that you can study towards at Westminster.

What It’s Actually Like to Study Fashion in London

If you’re thinking about studying fashion at university, chances are you’ve already done the rounds on open days and course pages. But what does it actually feel like, day to day, to study fashion in London? We asked students across Westminster Fashion’s courses to share what surprised them, what challenged them, and what they wish they’d known before they started.