Stories
Career guides, industry insights, and inspiration for your fashion journey. Whether you're considering fashion school or planning your next career move.
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25 articles

How to Build a Fashion Portfolio
Everything you need to know about creating a portfolio that stands out.

Fashion Careers Without Design Skills
From buying to marketing, PR to sustainability—explore the business side of fashion.

What Does a Fashion Buyer Do?
A day in the life, skills needed, and how to break into fashion buying.

Fashion School vs University: Which is Right for You?
Comparing different pathways into the fashion industry.

From Westminster to Burberry: Christopher Bailey
How one of our most celebrated alumni built his career.

The Ultimate Fashion Internship Guide
How to find, apply for, and make the most of fashion internships.

Careers in Sustainable Fashion
The growing demand for sustainability expertise in fashion.

London Fashion Week: A Student Guide
How to get involved, what to expect, and opportunities for students.

Vivienne Westwood x NANA: When Punk Met Manga
Exploring the cultural dialogue between British punk fashion and Japanese manga.

From Milan to London: Samuele Ricchiuti’s Search for Creative Identity
A Milan-born designer who graduated with a BA in Fashion Design and later completed his MA in Menswear at Westminster, Samuele shares his journey from strict Milanese norms to creative freedom in London, exploring identity, craft, runway chaos, and the mindset shaping his evolving brand.

From Lecture Hall to Ralph Lauren: A Westminster Student's Placement Year in Childrenswear Buying
Nelly Tomlinson went from Fashion Business Management lectures to buying childrenswear for Ralph Lauren, working across Wimbledon, the US Open, and the Australian Open. Here's what she learned about getting your foot in the door when the industry says you need experience to get experience.

Threads of Belonging: Fashion, Diaspora and Identity in a Globalised World
Globalisation has fundamentally reshaped the relationship between culture and fashion. As ideas, aesthetics and traditions travel across borders more rapidly than ever before, clothing has become a site where cultures intersect, evolve and merge. Yet for many people within diaspora communities, this cultural visibility does not always translate into recognition.

SS27 Jewellery Trends

The Westminster Student Who Launched a Queer Fashion Brand Through a Runway Rave
For Nazlı May, presenting her work wasn't just a presentation — it was a movement. The FMP student launched her debut brand through a runway show and rave, unveiling a Prototype collection that's as much a political act as a fashion statement.

Allison Harris on her Women at Dior & UNESCO Mentorship Program

What Actually Happens After a Fashion Degree?
Graduation is often framed as a clear beginning, a starting point into the industry you’ve spent years preparing for. However, in fashion, the reality is rarely that straightforward. While the image of stepping straight into a defined role persists, the first year after graduation is often defined by uncertainty, experimentation and unexpected detours. From freelancing and internships to retail roles and starting independent projects, fashion graduates navigate a landscape that looks very different from the one they imagined.

From Westminster Graduate to London Fashion Professional Ruth Avanoma’s Story
Ruth Avanoma graduated from the MA Fashion Business Management programme at the University of Westminster and now works as a Style Advisor at Hobbs London. Her route into the industry was anything but conventional, taking her from Nigeria to South Africa and eventually to London, with thirteen years of running her own womenswear business along the way.

Inside the Inditex HQ: What 23 Fashion Business Students Learned in A Coruña

What’s the Difference Between Fashion Design and Fashion Business?
A clear, experience‑driven guide comparing Fashion Design and Fashion Business beyond clichés. This piece explains what students actually learn, the skills each path develops, and the types of careers they lead to, helping applicants choose the route that fits the kind of work they want to do every day.

Kashante Morris: Building Her Own Path in Fashion
For recent BA Fashion Design graduate Kashante Rhianna Morris, studying at the University of Westminster was about more than mastering technical skills. It was a period of personal growth that helped shape her creative voice and ultimately gave her the confidence to pursue an ambitious goal: launching her own fashion brand.

Why Study Fashion in London (And Not Paris or New York)?

What Does a Fashion Marketing Degree Actually Teach You?
Most fashion marketing degrees teach you to follow. Westminster teaches you to question. That’s not a line from a prospectus — it’s the difference you notice in the work. Here’s what the degree actually involves, and why it’s built differently. From live industry briefs and consumer psychology to brand strategy and digital content, the BA Fashion Marketing and Promotion is more rigorous and more radical than most people expect. Here’s what you’re actually doing in the studio.

5 Fashion Careers You’ve Probably Never Considered
When people think of fashion careers, designer and stylist tend to top the list. But the fashion industry is enormous, and some of the most in-demand roles are ones most people have never heard of. Here are five career paths that are shaping the future of fashion, and that you can study towards at Westminster.

What It’s Actually Like to Study Fashion in London
If you’re thinking about studying fashion at university, chances are you’ve already done the rounds on open days and course pages. But what does it actually feel like, day to day, to study fashion in London? We asked students across Westminster Fashion’s courses to share what surprised them, what challenged them, and what they wish they’d known before they started.






